Want to know the nitty gritty details? Gee I’m honored!
My path to entrepreneurship stems back to childhood as a curious person, an artist and a problem solver. From an early age I was an entertainer, writing and performing songs. I also had a strategic mind, seeking to not only understand the ways of the world, but to create solutions for problems and improve processes where I saw opportunity to do so.
I became the first in my family to graduate high school and put myself through college at UW-Madison. During high school and college I worked in the restaurant industry, gaining customer service and sales experience. I served as the 2003 Wisconsin Fairest of the Fairs, a public relations position that allowed me to gain media experience and public speaking skills. I served as a Wisconsin State FFA Officer delivering educational and motivational talks to thousands of students. My senior year of college I started working as a telemarketer, cold-calling companies and selling hotel accommodations. It was not an easy or fun job, but I realized that if I could be successful selling hotel rooms over the phone when the majority of people on the other end of the line thought I was a scammer, then I could do anything.
I worked for myself in telemarketing for six years. During that time I started a band and picked up a few event management side-gigs, working as the point person for several national brands. I was responsible for setting up on premise sampling events, hiring and training the promo teams and implementing the events.
I recognized that in order to grow my marketing and business acumen, I would need to take a job that afforded new opportunities. In 2011 I was hired by a local TV station to become their first Digital marketing sales specialist, selling online marketing solutions to local advertisers. During that time I learned about online marketing strategy. Within a year I shifted into the role as a TV Account Executive and sold TV advertising in addition to digital advertising. I absorbed and applied everything I learned through company trainings, books and reading online. I discovered my talent for helping clients uncover their brand story and quickly became a top salesperson with the company.
The quick growth in this role is attributed to the fact that I didn’t sell ad space; I sold creative stories and strategies. I was honest with clients about what steps they needed to take in their marketing, whether that included utilizing TV ads or not. I saw the need for many small to medium businesses to have a person on their side to guide them in brand strategy, and also provide the means to implement the work.
In April 2015 I launched Strategic Partners Marketing. Our team continues to grow as we help clients with brand strategy, web design, social media marketing, content development, public relations, media campaign development and media buying.
In addition to working with businesses, I’ve worked with many solopreneurs and fellow entrepreneurs. As a way to serve this market, I created Amberdella Consulting.
Through Amberdella Consulting you can take advantage of free resources to help you market your business. You can enroll in a 30 Day interactive marketing course, sign up for emails, hire me to provide a workshop or speak at your next event, engage in 1-1 consulting or you can start by requesting a complimentary brand strategy consult.
SPM has been honored with two Addy Awards for client work. I enjoy writing and educating fellow entrepreneurs and have been honored to share knowledge through Madison Noteworthy have my writing featured in the Huffington Post, Drum Up, In Business and more. I was honored as a 2017 Brava Magazine Woman to Watch and as a 2017 In Business Magazine 40 under 40. I’m honored to be an active member in Doyenne, Dane Buy Local, serving as a board member for the Monona East Side Business Alliance, and providing marketing leadership for the inaugural Between the Waves Madison Music Festival & Conference.
If you are a business owner or entrepreneur seeking effective marketing strategies for your modern brand, I welcome you to stay connected, and together, let’s #RockYourBrand.